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Led by Shrug Capital and Anti Fund, the men’s personal care brand is reportedly on track to hit north of $50 million in its first year.
W, the men’s personal care brand from boxer and content creator Jake Paul, has raised a Series A led by Shrug Capital. Valued north of $150 million, W has raised $14 million in funding to-date, inclusive of seed financing and incubation from Anti Fund. Prominent co-investors include Range Group, 305 Ventures, Uphonest Capital, Quiet Capital and Palm Tree Crew, with participation from Celsius’ CEO John Fieldly; Fanatic’s CEO Michael Rubin; Lil Durk; Nick Kyrgios; Naomi Osaka;...
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